I may or may not watch the Superbowl each year but I always watch the commercials because they tend to be a bit more creative and/or edgy than the usual commercial fare. This is possible on You Tube almost immediately after the commercials air.
This year, 2011, the Volkswagon Passat commercial gets a two thumbs up vote.  The Education takeaway for me is this:
Teachers:  BE the Dad in this commercial.  Whatever that means to you. However you define it-BE that Dad.  The one who effortlessly and invisibly empowers young people to BELIEVE in their own efficacy, power, beauty, creativity. The one who inspires a sense of AWE. The one who empowers students to believe in themselves.
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